Due Cucina

• Kirkland, Washington
• Approximate size: 1,735 Square Feet
• Location: Kirkland, WA

For pasta devotees, there is something captivating about the aroma of a freshly made pasta and that first bite. Italian Pasta Lab brand, Due Cucina is tapping into the power of those emotive experiences with the launch of its new concept.

Due Cucina refined the model and enhanced the brand to create the restaurant, Due Cucina. The menu embraces bruschetta, lasagna, eggplant parmigiana, and tiramisu — all worth trying — but pasta is central to the concept. “We strongly believe in the relevance and power of our restaurant as a brand-building channel. We indeed see that many customers appreciate a physical shopping experience and the direct face-to-face contact with our restaurant, acting as true brand embassies.”

The experiential Restaurant includes several innovations, such as a Pasta Lab where customers can explore the various kinds of pasta, extruded daily in several shapes. This presentation provides Due Cucina with a distinctive opportunity to offer a seamless and personalized experience to customers that extends through the design.

Together with the plan layout, core categories, and graphics, these storytelling moments were amplified by blending graphics with the physical restaurant environment to further immerse consumers with all their senses in the brand universe and engage with them in a personalized way to the Due Cucina brand.